Marketing Consultancy & Studio
A Strategy-Led
MEET MADDA
Founder and Driving Heart behind Casa Madda
With over a decade of experience in marketing and communications, Maddalena Alecce has built, scaled, and branded products and services while shaping strategic roadmaps across industries. What began as a career as a published non-fiction author evolved into a leadership journey, spanning roles as a strategist, sales enabler, and people-first leader across Fortune 500 companies and high-growth startups.
Throughout her career, Maddalena has worn many hats: brand storyteller, operations expert, team coach, and trusted partner to global brands in lifestyle, fashion, real estate, and hospitality. Across every role, one truth has held firm: every brand needs a compelling narrative, a strategy that delivers, and a plan that strikes the right balance between bold ambition and practical execution.
This belief shaped what has become the art of Casa Madda: bridging vision and reality so brands grow with clarity, intention, and lasting impact.
At Casa Madda, Maddalena leads client marketing efforts alongside a trusted network of collaborators and partners, supporting a diverse client portfolio across real estate, lifestyle, and hospitality sectors. With a refined ability to translate vision into strategy and execution, she guides both emerging and established brands through moments of growth and transformation, driving initiatives that ensure each brand not only resonates, but endures.
OUR PHILOSOPHY
The name Casa Madda - “Home of Madda” - embodies the values that guide every client relationship: openness, trust, and intention. It reflects the ease of a thoughtful exchange, where genuine connection sets the foundation for meaningful partnership.
At Casa Madda, we believe strong brands are never built by chance, but through clarity, collaboration, and the discipline to execute with purpose. This philosophy underpins every engagement, from strategy to delivery.
OUR APPROACH
Our approach combines the clarity of a consultancy with the creativity of a studio.
As consultants, we guide client teams and brands with positioning, messaging, and growth strategies that align vision with market opportunity. As a studio, we activate those strategies through content, campaigns, and execution, working with a curated network of partners and creatives to deliver with excellence.
The result is a seamless balance of big-picture vision and hands-on delivery, designed to accelerate brand growth and long-term value.
WORK WITH US
Whether you are launching, growing, or scaling your brand or business, we’d love to hear from you. To explore working together, you can reach us at hello@casamaddaconsulting.com or by filling out the form below.