Marketing Consultancy & Studio
A Strategy-Led
Meet Madda
Founder & Driving Heart behind Casa MaddaWith over fifteen years of experience in marketing and communications, Maddalena has built, scaled, and branded products and services while shaping strategic roadmaps across industries. Beginning her career as a published non-fiction author, she went on to build a multidisciplinary career spanning brand and marketing strategy, sales enablement, operations, and team leadership across Fortune 500 companies and high-growth startups.
Her experience working with global brands across lifestyle, fashion, real estate, and hospitality shaped a belief that has remained consistent throughout her career: strong brands require a compelling narrative, a strategy that delivers, and a plan that balances ambition with practical execution.
That belief became the foundation for Casa Madda, where Maddalena leads client marketing efforts alongside a trusted network of collaborators and partners. Today, she works with emerging and established brands through moments of launch, growth, and transformation, bringing together the strategic thinking, creative perspective, and hands-on execution required to move ambitious ideas forward.
Our Philosphy
The name Casa Madda, meaning “Home of Madda,” reflects the values at the heart of the practice: openness, trust, and intention. It reflects the ease of a thoughtful exchange, where genuine connection sets the foundation for meaningful partnership.
We believe the strongest work begins with understanding the business behind the brand: its ambitions, its audience, its challenges, and the opportunity ahead.
From there, thoughtful strategy, creative perspective, and close collaboration create the foundation for work that is both ambitious and grounded in what the business needs.
Our Approach
Our approach combines the strategic perspective of a consultancy with the creative capabilities and hands-on nature of a studio.
We work closely with founders, leadership teams, and internal marketing teams, adapting our role to the needs of each assignment. That can mean providing strategic counsel, developing the creative work, leading a defined initiative, or managing marketing alongside an internal team.
Where additional expertise is required, we bring together and lead a trusted network of creative and specialist partners around the work.
The result is a flexible model that allows us to see the whole picture while remaining deeply involved in the details that shape it.